P1Issue #67
Page Title : over 60 characters
❓ What does it mean?
❓ What does it mean?
The page title (title tag) is the text shown in search engine results and browser tabs.
When a page title is longer than ~60 characters (or 580–600 pixels in width), search engines like Google often truncate it with ellipses (…) in search results.
🚨 Why is it important for SEO?
🚨 Why is this a problem for SEO?
Cut-off titles in SERPs → Important keywords or branding may not be visible.
Lower click-through rate (CTR) → Users might skip incomplete or unclear titles.
Keyword dilution → Overstuffed titles lose focus and relevance.
Poor readability → Long titles look unprofessional and confusing.
✅ How to Fix It
✅ Best Practices to Fix
Keep titles 50–60 characters (or ~580 pixels width).
Place primary keywords near the beginning.
Add branding only if space allows.
Ensure titles are unique for every page.
Write descriptive but concise titles.
❌ Bad Example
📌 Example
❌ Bad (Over 60 characters):
<title>Buy Fresh Organic Fruits and Vegetables Online with Free Home Delivery in Your City</title>
Character count: 83
Problem: Gets cut off in Google results.
✅ Good Example
✅ Good (Optimized under 60 characters):
<title>Buy Organic Fruits & Vegetables Online | Free Delivery</title>
Character count: 58
Clear, concise, and still keyword-rich.
⚡ Result
⚡ SEO & UX Impact of Fixing
Improved CTR → Full, readable titles encourage clicks.
Better keyword targeting → Focused titles rank better.
Enhanced branding → Visible, complete titles strengthen trust.
❓ Frequently Asked Questions
Why is it important to keep page titles under 60 characters?
Keeping page titles under 60 characters ensures that they are fully visible in search engine results, improving click-through rates, keyword targeting, and overall user experience.
How do long page titles affect SEO?
Long page titles can get truncated in search results, leading to lower click-through rates, keyword dilution, and poor readability, all of which can negatively impact SEO rankings.
What are the best practices for writing effective page titles?
Best practices include keeping titles between 50-60 characters, placing primary keywords at the beginning, adding branding only if space allows, ensuring uniqueness for each page, and writing descriptive yet concise titles.
What are the benefits of optimizing page titles?
Optimizing page titles leads to improved click-through rates, better keyword targeting, enhanced branding visibility, and overall improved SEO performance.