P2Issue #57
Meta Description over 985 pixel
❓ What does it mean?
❓ What does it mean?
A meta description is a short snippet (shown in search results under the page title) that summarizes the content of a web page.
Google typically displays up to ~920–985 pixels on desktop (≈155–165 characters in most cases). If your meta description exceeds this length:
It may get truncated with “…”, making it incomplete.
It may confuse users if important keywords or CTAs are cut off.
🚨 Why is it important for SEO?
🚨 Why is this a problem for SEO?
Truncated Snippets – The most important part of your message may not be visible.
Reduced CTR (Click-Through Rate) – Users are less likely to click when the description is incomplete.
Poor Branding – Long, unoptimized descriptions look unprofessional.
Wasted Optimization Efforts – Extra characters won’t show in SERPs.
✅ How to Fix It
✅ Best Practices to Fix
Keep meta descriptions within 920–985px (≈155–165 characters).
Place the main keyword and value proposition at the beginning.
Write descriptions that are compelling, unique, and action-oriented.
Avoid stuffing keywords; focus on user intent.
❌ Bad Example
📌 Example
❌ Bad (Meta Description Over 985px – Too Long):
<meta name="description" content="Buy the best quality red running shoes available in all sizes, colors, and styles with extra cushioning, durable soles, breathable mesh, free worldwide shipping, 30-day return policy, discount coupons, and many other benefits that make our shoes stand out as the perfect choice for athletes, gym-goers, casual wearers, and anyone who loves comfort.">
👉 Overloaded with details, keyword-stuffed, and cuts off in Google SERP.
✅ Good Example
✅ Good (Meta Description Within 985px – Optimized):
<meta name="description" content="Shop red running shoes with lightweight cushioning, breathable fabric, and durable soles. Free shipping & easy returns available. Perfect for daily running.">
👉 Concise, keyword-rich, and fits within SERP limits.
⚡ Result
⚡ SEO & UX Impact of Fixing
Higher CTR – Clearer snippets encourage more clicks.
Better Rankings Indirectly – Google favors pages with strong engagement.
Improved User Experience – Visitors know what to expect before clicking.
Professional Branding – Clean, readable descriptions look trustworthy.
❓ Frequently Asked Questions
What is the ideal length for a meta description in pixels?
The ideal length for a meta description is between 920–985 pixels, which typically corresponds to around 155–165 characters.
Why is having a meta description over 985 pixels bad for SEO?
Meta descriptions over 985 pixels may get truncated in search results, leading to reduced click-through rates, poor branding, and wasted optimization efforts.
How can I optimize my meta descriptions?
To optimize meta descriptions, keep them within 920–985 pixels, place main keywords and value propositions at the beginning, write compelling and unique descriptions, and avoid keyword stuffing.
What are the benefits of using optimized meta descriptions?
Optimized meta descriptions can lead to higher click-through rates, better search rankings, improved user experience, and a more professional brand image.