P2Issue #43
H2 over 70 Characters
ā What does it mean?
ā What does it mean?
An H2 tag is a subheading that structures your webpage content. It helps both users (by making content readable) and search engines (by understanding topic hierarchy).
When an H2 heading exceeds 70 characters, it becomes:
Hard to read quickly.
Less scannable for users.
Risky for SEO because it looks like keyword stuffing.
šØ Why is it important for SEO?
šØ Why is it a problem for SEO?
Poor Readability ā Long headings overwhelm readers and reduce content clarity.
Weak Keyword Focus ā Overly long H2s dilute the impact of primary keywords.
Negative User Experience ā Visitors skim content; lengthy H2s discourage engagement.
Search Engine Confusion ā Search engines prefer concise, descriptive headings.
ā How to Fix It
ā
Best Practices
Keep H2 headings under 70 characters (ideally 40ā60 characters).
Use primary keywords naturally.
Make headings descriptive but concise.
Break long headings into two smaller H2s or an H2 + H3.
ā Bad Example
š Example
ā Bad (Over 70 Characters):
<h2>Best Affordable Running Shoes for Men, Women, and Kids with Free Shipping, Easy Returns, and Discounted Seasonal Offers</h2>
š 134 characters ā too long, stuffed with multiple keywords.
ā Good Example
ā
Good (Optimized):
<h2>Best Affordable Running Shoes for Men, Women & Kids</h2>
š 59 characters ā concise, keyword-rich, and clear.
ā” Result
ā” Result of Fixing
Improves readability & scanning of content.
Strengthens keyword relevance of headings.
Enhances SEO signals and content hierarchy.
Creates a better user experience for both desktop and mobile visitors.
ā Frequently Asked Questions
What is an H2 tag?
An H2 tag is a subheading that structures webpage content, helping users read and search engines understand topic hierarchy.
Why is having an H2 over 70 characters bad for SEO?
It can lead to poor readability, weak keyword focus, negative user experience, and confusion for search engines.
How can I fix issues caused by H2 headings over 70 characters?
You can fix it by keeping H2 headings under 70 characters, using primary keywords naturally, making headings descriptive but concise, and breaking long headings into smaller ones.
What are the benefits of having concise H2 headings?
Benefits include improved readability, stronger keyword relevance, enhanced SEO signals, and a better user experience.